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PayPals Merchant Account Overview This section provides a brief overview of each of the products described in this manual. PayPal Account Optional Buy Now and Donation Buttons Shopping cart Custom Payment Pages Calculating Shipping, Handling and Tax Contact Telephone Number Auto Return Back-end Integration Methods Instant Payment Notification Payment Data Transfer PayPal Web Services Payment Receiving Preferences Refunds Multi-User Access Reports Subscriptions PayPal Account Optional My Notes: A huge benefit. Previously a client HAD to become a PayPal member, now this is optional. Clients ALWAYS prefer the shortest path to a sale that is possible. With the PayPal Account Optional turned on, your customers who are new to PayPal will be able to make credit card payments without signing up for a PayPal account. This setting is available from your Profile, and is available to Premier and Business accounts ONLY. Note: PayPal Account Optional is currently available only to U.S. merchants for transactions generated by PayPal Website Payments Buttons. In future releases, this functionality may be added for additional countries as well. PayPal Account Optional is turned on by default for all U.S. Premier and Business accounts. This means that your customers who already have PayPal accounts will go through the same Website Payments experience to which they’re accustomed. Your new customers, or existing customers who are new to PayPal, will go through a checkout that doesn’t require a PayPal signup. However, they will have that option available after completing the payment. Whether customers sign up for a PayPal account or not, you can set your Buy Now, Donations, and Shopping Cart Buttons to return them to your website, and you will still receive the same notification emails as in the current checkout flow. For more information about PayPal Account Optional, please refer to the PayPal Account Optional section of this manual. Buy Now and Donations Buttons PayPal makes it easy to accept donations and payments for single items through your own website. The Buy Now and Donations Buttons feature can be implemented in minutes, giving you easy access to business from PayPal’s millions of members, and any other buyer on the Web. Because using Buy Now and Donations Buttons to send and receive payments is secure, both you and your customers remain protected. PayPal automatically encrypts your confidential information using the Secure Sockets Layer (SSL) protocol with an encryption key length of 128 bits (the highest level commercially available). Your customers will not need to share their private financial information (e.g. credit card or bank account numbers) during the transaction, so they can complete payment while retaining security. However, using button encryption does impose some limitations, and therefore PayPal does offer both encrypted and unencrypted button options. The flexibility of our Buy Now Buttons feature will keep your website working for you. You can accept payments from current PayPal members as well as people who have just signed up for our service, and you won’t lose your customers after they have made a purchase. The payment process lets you return buyers to your website, not lose them to ours. Benefits of Buy Now and Donation Buttons include:
Shopping Cart When you use PayPal’s free Shopping Cart, your customers can purchase multiple items with a single payment, browse your entire selection, and view a consolidated list of all their items before purchasing. The PayPal Shopping Cart is a low-cost way for you to accept credit card and bank account payments, and can be fully integrated with your website in a few easy steps. The PayPal Shopping Cart also offers customizable buttons and secure payments to help you improve your buyer experience, so happy customers become repeat customers. For more information about PayPal's Shopping Cart, please refer to the Creating Shopping Cart Buttons section of this manual. Custom Payment Pages With our Custom Payment Pages feature, you can tailor PayPal's payment pages to the style of your website for a truly seamless payment experience. Make PayPal's payment flow yours with custom page colors and your own images. Custom Payment Pages can be used with all PayPal Website Payment buttons, including Buy Now, Donations, Shopping Cart, and Subscriptions. For more information about Custom Payment Page, please refer to the Custom Payment Pages section of this manual. Calculating Shipping, Handling, and Tax You can set up your PayPal account to automatically calculate and charge shipping and sales (or value added) tax, as well as specify a different tax rate for each of the 50 U.S. states and any of the countries listed. In addition, you can charge shipping costs as a fixed rate based on the amount of the total purchase, or as a percentage of the purchase price. You also have the option to assign shipping amounts to individual products. For more information about shipping and tax, please refer to the Calculating Shipping, Handling, and Tax section of this manual. Contact Telephone Number The Customer Contact Information Telephone field provides merchants with a contact telephone number for their buyer. In accordance with our User Agreement, merchants may only use this Contact Telephone Number to communicate with buyers about the related purchase. This number may not be used for unsolicited commercial messages. Auto Return Auto Return for Website Payments allows merchants to eliminate the Payment Receipt page in the Website Payments flow and automatically return or redirect buyers to their website upon payment completion. For more information about Auto Return, please refer to the Auto Return section of this manual. Back-end Integration Methods There are two back-end integration methods, Instant Payment Notification and Payment Data Transfer. 1. Instant Payment Notification PayPal's Instant Payment Notification (IPN) allows you to integrate PayPal payments with your website's back-end operations. IPN provides immediate notification and confirmation of PayPal's payments you receive, allowing you to:
For more information about IPN, please refer to the Instant Payment Notification section of this manual. 2. Payment Data Transfer Payment Data Transfer (PDT) provides merchants with the ability to display transaction details to buyers who are redirected back to their site upon payment completion. Note: PDT works in conjunction with Auto Return to transmit payment details back to your website. You must enable Auto Return in order to use Payment Data Transfer (PDT). For more information about Auto Return, please refer to the Auto Return section of this manual. For more information about PDT, please refer to the Payment Data Transfer section of this manual. PayPal Web Services Most PayPal merchants currently use the PayPal website to manage their PayPal transactions, and PayPal merchant tools such as PayPal Shopping Cart and Instant Payment Notification features for more advanced payment functions. PayPal Web Services is a set of APIs that merchants and developers can use to interface with the PayPal system. PayPal provides API functions for:
For more information about PayPal APIs, please refer to the API Reference Guide manual, which is available on the PayPal Developer Central website (https://developer. paypal.com). Payment Receiving Preferences Once you have set up your PayPal account, you’re ready to start receiving payments. Your Payment Receiving Preferences let you manage the types of payments you receive. For more information about Payment Receiving Preferences, please refer to the Payment Receiving Preferences section of this manual. Refunds You can automatically send a refund to your buyer for 60 days after receiving payment by using the refund link. For more information about sending refunds, please refer to the Refunds section of this manual. Multi-User Access PayPal’s Multi-User Access feature allows you to set up multiple logins and access levels, so your employees only have access to the parts of your Paypal account that they need to complete their jobs, letting you run your business smoothly and securely. For more information about Multi-User Access, please refer to the Multi-User Access section of this manual. Reports PayPal’s Reporting Tools provide you with the information you need to effectively measure and manage your business. With PayPal’s Reporting Tools, you can:
Subscriptions PayPal Subscriptions and Recurring Payments is a service that will let you accept recurring payments for your service. When you set up Subscriptions, you can offer your subscribers a trial period, special introductory rates, and a regular rate. Your subscribers will be billed automatically according to the terms you dictate, removing the hassle of keeping track of which payments you have and have not received. For more information about PayPal Subscriptions and Recurring Payments, please refer to the PayPal Subscriptions manual, which is available on the PayPal website. References: Paypal's Developer Reference Guide (pdf) |
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